Love is a verb

Life hacks, tips and perspective

I remember some lines from one of my favourite movies where the main character, a schoolteacher, asks his class why we read and write poetry. And he said, “We don’t read and write poetry because it’s cute. We read and write poetry because we are memb...

by Ronnie Apteker

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Marketing & Selling

Business Challenge

Marketing is a bottomless pit, but don’t let it bleed you dry. Get clever with your marketing mission. There are many ways to create buzz and to get people excited. Your staff and your customers are your best marketing weapons – tap into this. Selling is about persuading people an...

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The Nudge Lab
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The Coolfidence Arsenal
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Business Challenges

Every working person has challenges with people. How to make an impression. How to build relationships. How to delight people. We could all use some inspiration and help from time to time.

There will always be competition – embrace it. The competition keeps us on our toes. It compels us to push the envelopes and to innovate and try harder. Know the lay of the land and never dismiss the competitors. Respect them and alway...


No pain, no gain. That is the truth. When you start to grow you will have new challenges and lots of struggles. Scaling up is never easy. Change is a constant and rising to the challenge is the only way to keep going. Invest in better...

Growing Pains
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Life hacks, tips and perspectives

Common sense is not always common practice. There are unspoken rules that we need to follow. Professionalism. Respect. Honesty. And also, we need an element of imagination and creativity – a colourful way to get people loosened up.

Business lunches aren't as formal as dinners, but you can't be too casual about them either. If you're involved in a start-up company, who has time for lunch?

What does ‘let’s do lunch’ really mean?

At some point in your life you are going to think about the following 3 questions: Why, how and where? As in, why does your company exist? How does it exist? And, where is it going?

A closer look at purpose
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Connecting with people in this intense wired world is challenging. A light touch can go a long way to making people feel comfortable. When people are at ease people talk more freely and relationships develop.

Some Respect
Some Respect
Heads or Tails?
Heads or Tails?
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Talking Points and Conversation Starters

Tired of talking about the weather? A bit of stimulus and curiosity are always good for making conversation. Icebreakers can help with the heavy lifting but sometimes just a hot topic can serve as the glue that binds two people.

You don't build a business. You build people and then people build the business.

Zig Ziglar
this works for us – let us know how it works for you

Because a smile in real life is better than a like online

The Coolfidence Box
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the Coolfidence kit

Want to break the ice, start conversations and increase the number of smiles in a room? The Coolfidence Box offers you fun tools and communication hacks to engage with others. It's the ultimate curated collection of original gizmos and goodies that have been tried and tested through years of research.

Get people talking in real life with these unconventional analogue ideas, they'll even keep you amused on your own. If you want to think outside the ordinary, you’ve got to think inside the box.

Would you be interested in purchasing this quarterly box of wonder? Please let us know.