Love is a verb

Life hacks, tips and perspective

I remember some lines from one of my favourite movies where the main character, a schoolteacher, asks his class why we read and write poetry. And he said, “We don’t read and write poetry because it’s cute. We read and write poetry because we are memb...

by Ronnie Apteker

read more
Finding Customers

Business Challenge

Selling, selling and more selling – this is what entrepreneurs do, internally and of course, externally. Inspiring people and exciting those around you is a constant activity. When you love what you do, and you do what you love, then it comes more naturally, and should not be a hust...

read more
The Nudge Lab
nudge 'em now
The Coolfidence Arsenal
arsenal business challenges image
Business Challenges

Every working person has challenges with people. How to make an impression. How to build relationships. How to delight people. We could all use some inspiration and help from time to time.

Marketing is a bottomless pit, but don’t let it bleed you dry. Get clever with your marketing mission. There are many ways to create buzz and to get people excited. Your staff and your customers are your best marketing weapons – tap in...

Marketing & Selling
297

Ideas don't move mountains - people do. Yes, ideas are important, but people are fundamental. Surround yourself with good people. Building a company is about people developing and nurturing a culture. Motivating the people around you i...

People
367
arsenal solutions image
Life hacks, tips and perspectives

Common sense is not always common practice. There are unspoken rules that we need to follow. Professionalism. Respect. Honesty. And also, we need an element of imagination and creativity – a colourful way to get people loosened up.

Perhaps there’s a call of the wild for an unexpected bathroom break, perhaps you’ve just had enough of the meeting you’re in. Maybe you’ve been cornered by a bore at a networking event, but don’t want to offend them. How do you excuse...

How to (politely) get out of meetings that you don...
231

It’s not easy for advertisers nowadays. Gone is the Golden Age of advertising, when there was a monopoly on consumer attention. There’s only so much prime time space available on TV, billboards and in major newspapers. This is also inc...

Stop Shouting! Reasons to add storytelling to your...
243
arsenal icebreakers image
Icebreakers

Connecting with people in this intense wired world is challenging. A light touch can go a long way to making people feel comfortable. When people are at ease people talk more freely and relationships develop.

Balancing Plates
Balancing Plates
243
Lemon Aid
Lemon Aid
660
arsenal talking points image
Talking Points and Conversation Starters

Tired of talking about the weather? A bit of stimulus and curiosity are always good for making conversation. Icebreakers can help with the heavy lifting but sometimes just a hot topic can serve as the glue that binds two people.

How do creative people come up with great ideas? "The greatest originals are the ones who fail the most, because they're the ones who try the most," Grant says. "You need a lot of bad ideas in order to get a few good ones."

The surprising habits of original thinkers
62
this works for us – let us know how it works for you

Because a smile in real life is better than a like online

The Coolfidence Box
Frog in the Throat
154
Fly Swatter
168
Eyes On You
149
the Coolfidence kit

Want to break the ice, start conversations and increase the number of smiles in a room? The Coolfidence Box offers you fun tools and communication hacks to engage with others. It's the ultimate curated collection of original gizmos and goodies that have been tried and tested through years of research.

Get people talking in real life with these unconventional analogue ideas, they'll even keep you amused on your own. If you want to think outside the ordinary, you’ve got to think inside the box.

Would you be interested in purchasing this quarterly box of wonder? Please let us know.