Love is a verb

Life hacks, tips and perspective

I remember some lines from one of my favourite movies where the main character, a schoolteacher, asks his class why we read and write poetry. And he said, “We don’t read and write poetry because it’s cute. We read and write poetry because we are memb...

by Ronnie Apteker

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Marketing & Selling

Business Challenge

Marketing is a bottomless pit, but don’t let it bleed you dry. Get clever with your marketing mission. There are many ways to create buzz and to get people excited. Your staff and your customers are your best marketing weapons – tap into this. Selling is about persuading people an...

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The Nudge Lab
nudge 'em now
The Coolfidence Arsenal
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Business Challenges

Every working person has challenges with people. How to make an impression. How to build relationships. How to delight people. We could all use some inspiration and help from time to time.

Marketing is a bottomless pit, but don’t let it bleed you dry. Get clever with your marketing mission. There are many ways to create buzz and to get people excited. Your staff and your customers are your best marketing weapons – tap in...

Marketing & Selling
673

Complacency will kill any business. Comfort zones are dangerous places to be in. Re-invention is a must in this fast paced world. Staying relevant is fundamental. Invest, listen, and make bold moves. Your people are your greatest asset...

Re-invention / Staying Relevant
529
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Life hacks, tips and perspectives

Common sense is not always common practice. There are unspoken rules that we need to follow. Professionalism. Respect. Honesty. And also, we need an element of imagination and creativity – a colourful way to get people loosened up.

Capturing imaginations is all about surprise. No one likes a bomb dropped on them, but an early Christmas present always delights. Managing expectations and going beyond the call of duty is all about surprise. Keep your promises and pe...

Measure 7 times, cut once - yes, we all like good...
398
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Icebreakers

Connecting with people in this intense wired world is challenging. A light touch can go a long way to making people feel comfortable. When people are at ease people talk more freely and relationships develop.

Letter Better
Letter Better
363
Lemon Aid
Lemon Aid
831
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Talking Points and Conversation Starters

Tired of talking about the weather? A bit of stimulus and curiosity are always good for making conversation. Icebreakers can help with the heavy lifting but sometimes just a hot topic can serve as the glue that binds two people.

Lytro
Lytro
324
this works for us – let us know how it works for you

Because a smile in real life is better than a like online

The Coolfidence Box
Magic Mushrooms
425
Nice Dice
317
the Coolfidence kit

Want to break the ice, start conversations and increase the number of smiles in a room? The Coolfidence Box offers you fun tools and communication hacks to engage with others. It's the ultimate curated collection of original gizmos and goodies that have been tried and tested through years of research.

Get people talking in real life with these unconventional analogue ideas, they'll even keep you amused on your own. If you want to think outside the ordinary, you’ve got to think inside the box.

Would you be interested in purchasing this quarterly box of wonder? Please let us know.