There are a lot of companies trying to capture the minds and wallets of the youth market. Here’s some tongue-in-cheek advice on how to do it for yourself.
Millennials (Generation Y) are a hot ticket item to sell to due to their increasing incomes, comfort with online shopping and their YOLO attitude to life.
You don’t want to annoy them and cause their small but growing disposable income to pour out of your profit vaults, do you?
Research has consistently shown that the following no-no phrases will make them rabidly turn on your brand, personal brand and/or social media accounts faster than you can say, “Don’t go there girlfriend.”
At all costs, avoid saying the following to Millennials in your communication or advertising messages.
- Sorry, we only have WiFi available on Wednesdays.
- iPhone 4S is still da bomb.
- Sorry, but we don’t accept Bitcoins.
- Please print out your online college degree for our HR department.
- No, don’t do that. No, millennial! No!
- Generation Y–not buy something from us?
- Yolo — Fleek — Van Der Beek.
- Millennial totally has too many L’s and N’s for me to deal with in one word.
- I just SMSed my aunt in New Zealand.
- Can I call your MILF an Uber?
- Bieber is the new Elton John, right?
- What’s Snapchat? I’ve barely figured out Pinterest. Am I the only one?
- Generation Z are cool, but they’re so small… have you also noticed that?
There are many more combinations of words not to use around this market, especially if you want to tap deeply into their hip pockets, but these are the most relevant to their brand sector at the current date.
Please feel free to convert this information into an infographic.