Discussion Beat Do these eight things and you will be more creative and insightful, neuroscientists say Jul 30, 2015 by Brigid Schulte 726 Insight is like a cat. You can’t order it to appear. You can coax it. But you can’t command it. Creativity and insight flows from a particular brain state. And if you can put yourself in this brain state, you will be more likely to have these creative insights.