Love is a verb

Life hacks, tips and perspective

I remember some lines from one of my favourite movies where the main character, a schoolteacher, asks his class why we read and write poetry. And he said, “We don’t read and write poetry because it’s cute. We read and write poetry because we are memb...

by Ronnie Apteker

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Marketing & Selling

Business Challenge

Marketing is a bottomless pit, but don’t let it bleed you dry. Get clever with your marketing mission. There are many ways to create buzz and to get people excited. Your staff and your customers are your best marketing weapons – tap into this. Selling is about persuading people an...

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The Nudge Lab
nudge 'em now
The Coolfidence Arsenal
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Business Challenges

Every working person has challenges with people. How to make an impression. How to build relationships. How to delight people. We could all use some inspiration and help from time to time.

Don’t be afraid to start – just don’t get analysis paralysis. Be agile, and try things, even if they are not perfect. And if you fail, then learn from the mistakes and try again, Or, call it a day, and try something totally different....

Failure Does Not Mean It Is Over
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You don't need an incredible idea to start a business. Sure, it helps if you invent something the world needs, but by simply doing something better than others has resulted in some extraordinary success stories. More importantly, you n...

Starting a New Business
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Life hacks, tips and perspectives

Common sense is not always common practice. There are unspoken rules that we need to follow. Professionalism. Respect. Honesty. And also, we need an element of imagination and creativity – a colourful way to get people loosened up.

Why do we go to school? Or university? What is it all about? Does anyone remember? Is it just about getting a piece of paper? Is it just about becoming an authority on a subject? Or is there more to it? Isn’t it also about developing l...

Does an education slow you down?
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Purpose is both a curse and a privilege. Most people never embrace this word, but if you do want to explore what it means to love what you do, and do what you love, then Coolfidence offers you a look into what it means to embrace one's...

5 truths about living with purpose
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Icebreakers

Connecting with people in this intense wired world is challenging. A light touch can go a long way to making people feel comfortable. When people are at ease people talk more freely and relationships develop.

A Counting Problem
A Counting Problem
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Last Digit
Last Digit
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Talking Points and Conversation Starters

Tired of talking about the weather? A bit of stimulus and curiosity are always good for making conversation. Icebreakers can help with the heavy lifting but sometimes just a hot topic can serve as the glue that binds two people.

In the grand scheme of first-world problems, nothing is first-worldier than not being able to find an adequate adrenaline rush. When all of Maslow’s basic needs have been furnished, of course you’re going to want to flirt with death ju...

The 8 Most Terrifying Theme Park Rides ...
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this works for us – let us know how it works for you

Because a smile in real life is better than a like online

The Coolfidence Box
Telescopic Fork
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British Accent Spray
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Canned Nuts
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the Coolfidence kit

Want to break the ice, start conversations and increase the number of smiles in a room? The Coolfidence Box offers you fun tools and communication hacks to engage with others. It's the ultimate curated collection of original gizmos and goodies that have been tried and tested through years of research.

Get people talking in real life with these unconventional analogue ideas, they'll even keep you amused on your own. If you want to think outside the ordinary, you’ve got to think inside the box.

Would you be interested in purchasing this quarterly box of wonder? Please let us know.