Love is a verb

Life hacks, tips and perspective

I remember some lines from one of my favourite movies where the main character, a schoolteacher, asks his class why we read and write poetry. And he said, “We don’t read and write poetry because it’s cute. We read and write poetry because we are memb...

by Ronnie Apteker

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Starting a New Business

Business Challenge

You don't need an incredible idea to start a business. Sure, it helps if you invent something the world needs, but by simply doing something better than others has resulted in some extraordinary success stories. More importantly, you need good people. You also need to be able...

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The Nudge Lab
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The Coolfidence Arsenal
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Business Challenges

Every working person has challenges with people. How to make an impression. How to build relationships. How to delight people. We could all use some inspiration and help from time to time.

Ideas don't move mountains - people do. Yes, ideas are important, but people are fundamental. Surround yourself with good people. Building a company is about people developing and nurturing a culture. Motivating the people around you i...


No pain, no gain. That is the truth. When you start to grow you will have new challenges and lots of struggles. Scaling up is never easy. Change is a constant and rising to the challenge is the only way to keep going. Invest in better...

Growing Pains
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Life hacks, tips and perspectives

Common sense is not always common practice. There are unspoken rules that we need to follow. Professionalism. Respect. Honesty. And also, we need an element of imagination and creativity – a colourful way to get people loosened up.

Money is basically a promise underwritten by banks, where everyone agrees that it has a value and we all go along with it. Ones and zeros in cyberspace, conjured up and manipulated by banking wizards. Money, it seems, is a fictional po...

Questions about the future of money by someone who...

There’s never really a ‘best time’ to buy a home, as property will ultimately continue to grow in price.

6 points to consider when buying a home
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Connecting with people in this intense wired world is challenging. A light touch can go a long way to making people feel comfortable. When people are at ease people talk more freely and relationships develop.

Chop Stick Chin
Chop Stick Chin
Match the Length
Match the Length
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Talking Points and Conversation Starters

Tired of talking about the weather? A bit of stimulus and curiosity are always good for making conversation. Icebreakers can help with the heavy lifting but sometimes just a hot topic can serve as the glue that binds two people.

Bend It Like Beckham
Bend It Like Beckham

One day, while a woodcutter was cutting a branch of a tree above river, his axe fell into the river. When he cried out, the Lord appeared and asked, “Why are you crying?”

this works for us – let us know how it works for you

Because a smile in real life is better than a like online

The Coolfidence Box
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the Coolfidence kit

Want to break the ice, start conversations and increase the number of smiles in a room? The Coolfidence Box offers you fun tools and communication hacks to engage with others. It's the ultimate curated collection of original gizmos and goodies that have been tried and tested through years of research.

Get people talking in real life with these unconventional analogue ideas, they'll even keep you amused on your own. If you want to think outside the ordinary, you’ve got to think inside the box.

Would you be interested in purchasing this quarterly box of wonder? Please let us know.