Love is a verb

Life hacks, tips and perspective

I remember some lines from one of my favourite movies where the main character, a schoolteacher, asks his class why we read and write poetry. And he said, “We don’t read and write poetry because it’s cute. We read and write poetry because we are memb...

by Ronnie Apteker

read more
Competition

Business Challenge

There will always be competition – embrace it. The competition keeps us on our toes. It compels us to push the envelopes and to innovate and try harder. Know the lay of the land and never dismiss the competitors. Respect them and always be professional. Adapt and change and differentiate....

read more
The Nudge Lab
nudge 'em now
The Coolfidence Arsenal
arsenal business challenges image
Business Challenges

Every working person has challenges with people. How to make an impression. How to build relationships. How to delight people. We could all use some inspiration and help from time to time.

Ideas don't move mountains - people do. Yes, ideas are important, but people are fundamental. Surround yourself with good people. Building a company is about people developing and nurturing a culture. Motivating the people around you i...

People
1610

Marketing is a bottomless pit, but don’t let it bleed you dry. Get clever with your marketing mission. There are many ways to create buzz and to get people excited. Your staff and your customers are your best marketing weapons – tap in...

Marketing & Selling
1345
arsenal solutions image
Life hacks, tips and perspectives

Common sense is not always common practice. There are unspoken rules that we need to follow. Professionalism. Respect. Honesty. And also, we need an element of imagination and creativity – a colourful way to get people loosened up.

Business should focus on making a difference and not only on making money. And leaders need to listen more than anyone else.

Don’t listen to agree or disagree - just agree to...
1077

Capturing imaginations is all about surprise. No one likes a bomb dropped on them, but an early Christmas present always delights. Managing expectations and going beyond the call of duty is all about surprise. Keep your promises and pe...

Measure 7 times, cut once - yes, we all like good...
707
arsenal icebreakers image
Icebreakers

Connecting with people in this intense wired world is challenging. A light touch can go a long way to making people feel comfortable. When people are at ease people talk more freely and relationships develop.

My little friend
My little friend
1196
Lemon Aid
Lemon Aid
1203
arsenal talking points image
Talking Points and Conversation Starters

Tired of talking about the weather? A bit of stimulus and curiosity are always good for making conversation. Icebreakers can help with the heavy lifting but sometimes just a hot topic can serve as the glue that binds two people.

You can go a long way with a smile. You can go a lot farther with a smile and a gun.

Al Capone
412

I would have talked less and listened more. I would have invited friends over to dinner even if the carpet was stained and the sofa faded.

If I had my life to live over
644
this works for us – let us know how it works for you

Because a smile in real life is better than a like online

The Coolfidence Box
Memory Loss Mints
654
Ring For a Smile
678
On The Ball
609
the Coolfidence kit

Want to break the ice, start conversations and increase the number of smiles in a room? The Coolfidence Box offers you fun tools and communication hacks to engage with others. It's the ultimate curated collection of original gizmos and goodies that have been tried and tested through years of research.

Get people talking in real life with these unconventional analogue ideas, they'll even keep you amused on your own. If you want to think outside the ordinary, you’ve got to think inside the box.

Would you be interested in purchasing this quarterly box of wonder? Please let us know.