Kodak Ektra Smartphone Camera

If you want to phone a photographer, there’s a chance they’ll be answering on the Kodak Ektra - designed specifically for photographers.

Kodak, remember them? Back when taking a photo was known as a 'Kodak moment’, they were to photography what Xerox was to photocopying.

When Kodak invented the digital camera, they decided to thumb their nose at it, worried that it would undermine their core film stock and camera business. They did a billion dollars in sales in 1962, in the U.S alone, and ended up filing for Chapter 11 in 2012. Not wanting to disrupt their traditional business, they ended up being disrupted by the technology they created.

The Ektra embraces digital photography and is less phone camera, more DSLR in its settings. It has a 21-megapixel fast focus camera sensor with f2.0 aperture, housed in an Android phone. Also with an impressive 13-megapixel sensor on the front.

It can shoot 4K, offers image stabilisation and allows you to adjust exposure, focus, white balance, ISO and shutter speed, with results visible in real time on the 5-inch display. There’s a Super 8mm filter and other vintage looks to go with the vintage design. Everything’s gone retro, so why not smartphones?

Is it time for a new Kodak moment? With a launch price of £450, you might only want to get the cool-looking leather cover to start with.

www.kodak.com/consumer/products/ektra

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