Business Challenge see all
Mar 28, 2016

Marketing & Selling

Marketing is a bottomless pit, but don’t let it bleed you dry. Get clever with your marketing mission. There are many ways to create buzz and to get people excited. Your staff and your customers are your best marketing weapons – tap into this. Selling is about persuading people and marketing requires you to capture imaginations and inspire. Have fun, and consider light hearted antics. We all need to smile more – spread some cheer and don’t be afraid to think outside of the box. Embrace creativity and get smart about marketing. Sure, it costs, but it doesn’t have to be a brute force approach. Direct marketing is effective when you know who your customers are, so make sure you are not wasting money by shot gunning things. Walk your talk – this will get you mindshare. Always put your money where your mouth is.

Insights from coolfidence
4 hints for re-connecting with a client you've lost contact with
Oct 28, 2015 © Ronnie Apteker

Happy clients multiply, so don't lose any. If you've lost touch then we got some compelling clues on how to get you back on track. Add a light touch and consider a Coolfidence tool to help you engage.

7 tips + 8 insights for making a good impression in a business meeting
Oct 28, 2015 © Ronnie Apteker

Sometimes you need to impress people in a business meeting like your life depends on it. Consider the stakes and then remember that there are some true basics that one should always stick to. Even if you feel like you know everything Coolfidence has some good ideas for you.

9 clues on getting your customer to help you attract more customers
Oct 28, 2015 © Ronnie Apteker

If your customers trust you and if you provide a valued service then they are going to help you. Of course, you will need to put in time, and be creative and persistent. Do this, and the results will delight you. Customers are stakeholders in your well being. If they enjoy you they don't want you to disappear. So, bond with them and ask for help. It works!

4 hints on how to nudge people who are not getting back to you
Oct 28, 2015 © Brendan Jack

Chasing people is always frustrating. We share with you creative ways to get people to respond. The dance can be a lot more fun if you put imagination into it.

5 colourful ways to make yourself more irresistible and interesting
Oct 28, 2015 © Brendan Jack

How many times have you wanted a magical potion to make your new acquaintances hang on to your every word? That is a dream of course, but at Coolfidence we know some simple techniques that help to make yourself irresistibly more interesting and likable to everyone you meet.

1 business card and 1 mission
Oct 28, 2015 © Brendan Jack

If you follow these simple rules, you don't need a superglue to get people to hold on to your business card. Literally.

5 pointers on how to turn a customer into a friend and a supporter
Oct 28, 2015 © Ronnie Apteker

Turn a customer into a wingman and build a lasting relationship. Keep your promises, manage expectations and communicate proactively and clearly, and you will grow with your customers. Coolfidence gives you some key pointers and offers you tools to help you engage with a light touch.

7 guidelines to cutting through the maze at conferences and maximizing your networking
Oct 28, 2015 © Brendan Jack

So many people, so little time. Don't miss any opportunities - the opposite of networking is not-working. So master the art of maximizing your airtime at conferences.

7 tips everyone should know to give captivating presentations
Oct 28, 2015 © Ronnie Apteker

Engage your audience and get them involved. Capture their imaginations with some cool tips and techniques ala Coolfidence. Tell stories that speak to people's souls. Get them wanting more.

5 clues on how to change the subject when in an uncomfortable situation
Nov 18, 2015 © Brendan Jack

Have you ever found yourself in the middle of important meeting but with some circumstances against you? We all have. Learn how to get back to a safe zone.

5 simple and effective ways to say NO without being rude
Nov 18, 2015 © Brendan Jack

If you struggle to say NO then think about why you almost always say YES. It is ok to say NO though - master the art of doing it gracefully and respectfully. This one word will free up time for you to do what you meant to do. We share with you some insights on how best to say NO.

4 insights on how to bond with people
Nov 18, 2015 © Brendan Jack

When you kiss ass with flair and creativity, everyone wins. Do it with a smile and be sincere. Say what you mean and mean what you say. Bonding with people is about being yourself and it is about keeping your promises. Connecting with people is fundamental and we share with you some key pointers.

4 basics when it comes to the timing of that important call
Nov 18, 2015 © Ronnie Apteker

Phoning someone can be as important as meeting them face-to-face. Know when the best time to call and what to say. Be prepared and be focused. Be yourself. And be attentive. We all have to make important phone calls so make sure you have the basics down pat.

5 maxims for making sure luck is with you
Nov 19, 2015 © Ronnie Apteker

Luck favors the persistent. But there is more to it than that. Learn to recognize the signs - luck is all around us: good and bad. Seize the good and avoid the bad. Coolfidence raises fundamental questions to help in identifying when luck is close by.

5 baby steps on effectively engaging with younger people
Dec 01, 2015 © Brendan Jack

Of course, it's not about teen-labor. But younger people will always keep coming and there's nothing wrong with that. And to keep going in the right direction, we all must know how to engage with people younger than us.

5 workouts for your memory to remember people's names
Dec 09, 2015 © Brendan Jack

Forgetting someone's name is never cool, especially if that person is your customer or coworker. Coolfidence gives you an edge - tips on how to get on top of your name game and what to do if you get in a spot of trouble.

5 truths about living with purpose
Dec 09, 2015 © Ronnie Apteker

Purpose is both a curse and a privilege. Most people never embrace this word, but if you do want to explore what it means to love what you do, and do what you love, then Coolfidence offers you a look into what it means to embrace one's calling.

4 signs you are an entrepreneur
Jan 19, 2016 © Ronnie Apteker

Entrepreneurs take risks, financially and emotionally. They are optimistic by nature and they are driven. Selling is a fundamental part of the entrepreneurial journey. Coolfidence is being developed by entrepreneurs who share their life lessons with you.

Measure 7 times, cut once - yes, we all like good surprises
Jan 26, 2016 © Brendan Jack

Capturing imaginations is all about surprise. No one likes a bomb dropped on them, but an early Christmas present always delights. Managing expectations and going beyond the call of duty is all about surprise. Keep your promises and people will be surprised, especially in this wired world where no one seems to have spare time. At Coolfidence we are all about surprise - come explore this important subject with us.

A handful of words can make a difference
Feb 02, 2016 © Ronnie Apteker

Words can inspire and words can excite. They can also demotivate and damage. So, use words wisely, and think about making an opening impression. A single line can get everyone in the zone, or, it can put people off. We share some important insights when it comes to the power of words.

5 possible "smoke" signals that you are in the business
Feb 09, 2016 © Brendan Jack

Smoking may not be what it used to be, and at Coolfidence none of us are smokers, but where there is smoke, there may be smoked salmon. Yes, smokers are people too, and sometimes joining the smoking circle may be good networking. Just don't inhale. At Coolfidence we are all about connecting with people and cigarettes have always brought people together. It is something to keep in mind if ever there is an opportunity that you don't want to see go up in smoke.

7 tips to dealing with people's mobile phone obsession
Feb 22, 2016 © Brendan Jack

When someone asks me if I am happy with my phone, then I answer "When I get good calls, yes. And when I get calls with bad news, then no." Sure, we all love all this digital technology at our fingertips but when it comes to people, there is no substitute for eye contact and face-to-face communications. At Coolfidence we are exploring the art of connecting with people and we share with you fundamental guidelines to keeping it real.

7 fashion tips that all point to the jacket
Mar 09, 2016 © Brendan Jack

Some prefer fancy outfits, and some like comfortable threads. Whatever your vibe, it all goes better with a bit of a Coolfidence arsenal to add to the mix. You don't have to use it all in one go, but being prepared is the battle won. And there's much more you can do with Coolfidence and a jacket.

1 typo, lots of attention, no panicking
Mar 15, 2016 © Ronnie Apteker

Typos are here to say. Er, stay. We share with you our views on what to do, and what not to do, when you have a typo in a mailer that you sent to your customer base.

5 tips in case you arrive late for a meeting
Mar 23, 2016 © Brendan Jack

Be professional – don’t arrive late for meetings. In fact, arriving a bit earlier is always a good thing. But, if you genuinely get stuck on route and you do arrive late then act gracefully and do the right thing – apologize and be sincere. A light touch also may help, but always do it respectfully. Keep a cool head at all times, and don’t try any reverse psychology mumbo jumbo. Be on the ball.

Throw a surprise party, minus the party.
Mar 25, 2016 © Brendan Jack

It’s a Monday afternoon and you’re about to go into a brainstorming session. The current website is looking a bit tired - time for a fresh approach. You have gathered some of the longstanding staff together with a bunch of newcomers. You want the newbies bonding with the veterans and the purpose of the meeting is to try come up with new ideas for additions to the company website. You have 60 minutes to create some team spirit and to get the creative juices flowing.

7 secrets of being an entrepreneur
Mar 25, 2016 © Ronnie Apteker

We all love a good story. Being an entrepreneur is all about having a story to tell. Entrepreneurs take risks, and when this happens we step out of our comfort zones and this is where the story always gets interesting.

5 golden rules of the missed call
Apr 06, 2016 © Ronnie Apteker

What’s with the missed call? Are you meant to call them back? Do you need to check your phone every now and then to see who was looking for you? Is there a protocol to follow here, or, is it just a free-for-all.

1 sexy point to get people on board
Apr 06, 2016 © Ronnie Apteker

I remember my university days fondly. It was during this time that I started to develop my entrepreneurial and selling abilities. Every Saturday and Sunday I used to wake up early and pack my wares into my VW Golf and head to my allocated stall at the flea-market.

5 truths about what your body is saying
Apr 12, 2016 © Brendan Jack

Your body often speaks on your behalf, sometimes without you knowing what it’s saying. Studies show that your words account for only 7% of the messages you convey, the remaining 93% is non-verbal - based on what people see and hear through the tone of your voice. So in business meetings, people can see what you’re not saying. It’s important to make sure your body language matches your words if you want them to ring true.

1 major tip when selling : listen more
Apr 19, 2016 © Ronnie Apteker

When you make a sales pitch of course you have to talk. Be articulate, be clear, by precise. And if you are charming then that always helps. But, more than anything else, you also need to listen.

13 things you should never (ever) say around millennials
Apr 27, 2016 © Brendan Jack

There are a lot of companies trying to capture the minds and wallets of the youth market. Here’s some tongue-in-cheek advice on how to do it for yourself.

7 reasons why you should learn to laugh at yourself
Apr 28, 2016 © Brendan Jack

Laughing and smiling helps to alter our mood and perspective. It decreases stress hormones, provides a full-scale workout for your muscles and increases our immune systems and blood flow. A sense of humour demonstrates self-awareness, that you know your flaws and are therefore possibly empathetic to others.

9 practical tips for etiquette in the boardroom
May 10, 2016 © Brendan Jack

Business is about taking risks, but don’t make that risk involve not booking a meeting room and hoping another meeting party doesn’t show up.

7 ways to avoid being an introverted loner at work
May 13, 2016 © Brendan Jack

If you’re a business recluse who doesn’t network, you might as well be a stuffed owl on a mantlepiece, looking all wise, but no one talks to you and you’re covered in dust — quietly thinking about stuff and hoping everyone leaves you alone.

When is the movie coming out in America … ?
May 17, 2016 © Ronnie Apteker

There are certain subjects of which everyone is an expert in. Food is one. Movies is another. Everyone knows a good movie from a bad movie.

What does ‘let’s do lunch’ really mean?
May 24, 2016 © Brendan Jack

Business lunches aren't as formal as dinners, but you can't be too casual about them either. If you're involved in a start-up company, who has time for lunch?

9 things business underdogs can learn from real dogs
Jun 21, 2016 © Brendan Jack

Dogs love to play fetch. Be like them and enjoy pursuing (fetching) new clients.

5 tips for dealing with e-mail overload after a long flight
Jun 21, 2016 © Ronnie Apteker

A long distance flight and the stress of landing and getting online and having e-mail overload … landing and checking your mails, and social media kak … and it is kak !

6 reasons why TV is kicking film’s butt (and what you should consider watching) and also, TV is a great conversation starter
Jun 23, 2016 © Brendan Jack

High-octane TV shows are major talking points. Some might say this golden age of television is currently outshining movies.

12 tips to get you seen on Instagram (and all your other social media platforms)
Jul 11, 2016 © Brendan Jack

Are you one of Instagram's 300 million daily users, or one of the people adding to 10 billion video views on Snapchat every day? There’s a jungle of information and content out there. It’s estimated that five hundred hours of video gets uploaded to YouTube every minute.

Don’t be an e-mail pest. Here are 7 ways to be better at it.
Aug 08, 2016 © Brendan Jack

E-mail is so easy, anyone can do it, right? Maybe not. Ultimately, sending mail is about communicating, and we can all aim to be better communicators.

Stop Shouting! Reasons to add storytelling to your marketing
Aug 17, 2016 © Brendan Jack

It’s not easy for advertisers nowadays. Gone is the Golden Age of advertising, when there was a monopoly on consumer attention. There’s only so much prime time space available on TV, billboards and in major newspapers. This is also incredibly expensive to iterate enough times to get noticed. Traditional advertising platforms are more likely to be seen as (expensive) wallpaper. A new style of marketing is required to create engagement, and in the digital realm, there’s plenty of room for this.

Instant messaging: WhatsApp with that?
Sep 05, 2016 © Brendan Jack

Ticks causing fever were documented as far back as ancient Egyptian times; they're also famous for spreading Lyme disease. Australia even has something called a Paralysis Tick, which you don’t often hear mentioned in their tourism brochures. But there’s a new tick in town that’s a lot more useful to us… the blue ticks on a WhatsApp message, indicating that we’ve officially communicated with someone.

No, we don’t want your business!
Sep 26, 2016 © Ronnie Apteker

Do any of you remember the movie Jerry Maguire? Now this was a show! Talk about pulling it all together. This was an amazingly spiritual journey. Watch it again …

Are you in a staring contest with your smartphone?
Oct 03, 2016 © Brendan Jack

We’ve all begun to compulsively carry a major weapon of mass distraction… the smartphone. They’ve become a bit like Linus blankets, used for comfort or companionship.

12 Tips to avoid looking like a rookie on a video conference call
Oct 17, 2016 © Brendan Jack

With services like Skype, GoToMeeting, WebEx, Google Hangouts and Join.Me, we're almost at the level of a Star Wars Jedi High Council meeting, where our holograms sit in a room together with actual people.

How to (politely) get out of meetings that you don't want to be in.
Oct 30, 2016 © Brendan Jack

Perhaps there’s a call of the wild for an unexpected bathroom break, perhaps you’ve just had enough of the meeting you’re in. Maybe you’ve been cornered by a bore at a networking event, but don’t want to offend them. How do you excuse yourself without creating a stir? What’s your exit strategy?

People don't buy WHAT you do, they buy WHY you do it
Nov 13, 2016 © Brendan Jack

If Donald Trump taught us anything, it’s that being yourself can get you elected president of the United States. Although being himself involved no thought filtering, no diplomacy and being guided by ego. This might not work for you, unless you have tremendously thick skin, a bouffant hairdo elevated by hot air and (supposedly) billions in assets.

Are you in sales ? News flash : we are ALL in sales.
Nov 19, 2016 © Ronnie Apteker

So, who of you are sales-people? Well, I got news for – every one of us are sales-people. Anyone who ever tried to convince someone of something is in sales. We are all selling – all the time. Making a sale or closing a deal does not have to involve a payment. When someone buys into what you are saying then a sale has been made. Every time you convince someone to do something then you have closed a deal. When you get someone to lend you something you are selling. When you get someone to go out on a date with you then you are selling. When you get someone to give you their time then you are selling. And it should be clear that selling is something that people do to other people.

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