Marketing is a bottomless pit, but don’t let it bleed you dry. Get clever with your marketing mission. There are many ways to create buzz and to get people excited. Your staff and your customers are your best marketing weapons – tap into this. Selling is about persuading people and marketing requires you to capture imaginations and inspire. Have fun, and consider light hearted antics. We all need to smile more – spread some cheer and don’t be afraid to think outside of the box. Embrace creativity and get smart about marketing. Sure, it costs, but it doesn’t have to be a brute force approach. Direct marketing is effective when you know who your customers are, so make sure you are not wasting money by shot gunning things. Walk your talk – this will get you mindshare. Always put your money where your mouth is.
Happy clients multiply, so don't lose any. If you've lost touch then we got some compelling clues on how to get you back on track. Add a light touch and consider a Coolfidence tool to help you engage.
Sometimes you need to impress people in a business meeting like your life depends on it. Consider the stakes and then remember that there are some true basics that one should always stick to. Even if you feel like you know everything Coolfidence has some good ideas for you.
If your customers trust you and if you provide a valued service then they are going to help you. Of course, you will need to put in time, and be creative and persistent. Do this, and the results will delight you. Customers are stakeholders in your well being. If they enjoy you they don't want you to disappear. So, bond with them and ask for help. It works!
Chasing people is always frustrating. We share with you creative ways to get people to respond. The dance can be a lot more fun if you put imagination into it.
How many times have you wanted a magical potion to make your new acquaintances hang on to your every word? That is a dream of course, but at Coolfidence we know some simple techniques that help to make yourself irresistibly more interesting and likable to everyone you meet.
If you follow these simple rules, you don't need a superglue to get people to hold on to your business card. Literally.
Turn a customer into a wingman and build a lasting relationship. Keep your promises, manage expectations and communicate proactively and clearly, and you will grow with your customers. Coolfidence gives you some key pointers and offers you tools to help you engage with a light touch.
So many people, so little time. Don't miss any opportunities - the opposite of networking is not-working. So master the art of maximizing your airtime at conferences.
Engage your audience and get them involved. Capture their imaginations with some cool tips and techniques ala Coolfidence. Tell stories that speak to people's souls. Get them wanting more.
Have you ever found yourself in the middle of important meeting but with some circumstances against you? We all have. Learn how to get back to a safe zone.
If you struggle to say NO then think about why you almost always say YES. It is ok to say NO though - master the art of doing it gracefully and respectfully. This one word will free up time for you to do what you meant to do. We share with you some insights on how best to say NO.
When you kiss ass with flair and creativity, everyone wins. Do it with a smile and be sincere. Say what you mean and mean what you say. Bonding with people is about being yourself and it is about keeping your promises. Connecting with people is fundamental and we share with you some key pointers.
Phoning someone can be as important as meeting them face-to-face. Know when the best time to call and what to say. Be prepared and be focused. Be yourself. And be attentive. We all have to make important phone calls so make sure you have the basics down pat.
Luck favors the persistent. But there is more to it than that. Learn to recognize the signs - luck is all around us: good and bad. Seize the good and avoid the bad. Coolfidence raises fundamental questions to help in identifying when luck is close by.
Of course, it's not about teen-labor. But younger people will always keep coming and there's nothing wrong with that. And to keep going in the right direction, we all must know how to engage with people younger than us.
Forgetting someone's name is never cool, especially if that person is your customer or coworker. Coolfidence gives you an edge - tips on how to get on top of your name game and what to do if you get in a spot of trouble.
Purpose is both a curse and a privilege. Most people never embrace this word, but if you do want to explore what it means to love what you do, and do what you love, then Coolfidence offers you a look into what it means to embrace one's calling.
Entrepreneurs take risks, financially and emotionally. They are optimistic by nature and they are driven. Selling is a fundamental part of the entrepreneurial journey. Coolfidence is being developed by entrepreneurs who share their life lessons with you.
Capturing imaginations is all about surprise. No one likes a bomb dropped on them, but an early Christmas present always delights. Managing expectations and going beyond the call of duty is all about surprise. Keep your promises and people will be surprised, especially in this wired world where no one seems to have spare time. At Coolfidence we are all about surprise - come explore this important subject with us.
Words can inspire and words can excite. They can also demotivate and damage. So, use words wisely, and think about making an opening impression. A single line can get everyone in the zone, or, it can put people off. We share some important insights when it comes to the power of words.
Smoking may not be what it used to be, and at Coolfidence none of us are smokers, but where there is smoke, there may be smoked salmon. Yes, smokers are people too, and sometimes joining the smoking circle may be good networking. Just don't inhale. At Coolfidence we are all about connecting with people and cigarettes have always brought people together. It is something to keep in mind if ever there is an opportunity that you don't want to see go up in smoke.
When someone asks me if I am happy with my phone, then I answer "When I get good calls, yes. And when I get calls with bad news, then no." Sure, we all love all this digital technology at our fingertips but when it comes to people, there is no substitute for eye contact and face-to-face communications. At Coolfidence we are exploring the art of connecting with people and we share with you fundamental guidelines to keeping it real.
Some prefer fancy outfits, and some like comfortable threads. Whatever your vibe, it all goes better with a bit of a Coolfidence arsenal to add to the mix. You don't have to use it all in one go, but being prepared is the battle won. And there's much more you can do with Coolfidence and a jacket.
Typos are here to say. Er, stay. We share with you our views on what to do, and what not to do, when you have a typo in a mailer that you sent to your customer base.
Be professional – don’t arrive late for meetings. In fact, arriving a bit earlier is always a good thing. But, if you genuinely get stuck on route and you do arrive late then act gracefully and do the right thing – apologize and be sincere. A light touch also may help, but always do it respectfully. Keep a cool head at all times, and don’t try any reverse psychology mumbo jumbo. Be on the ball.
It’s a Monday afternoon and you’re about to go into a brainstorming session. The current website is looking a bit tired - time for a fresh approach. You have gathered some of the longstanding staff together with a bunch of newcomers. You want the newbies bonding with the veterans and the purpose of the meeting is to try come up with new ideas for additions to the company website. You have 60 minutes to create some team spirit and to get the creative juices flowing.
We all love a good story. Being an entrepreneur is all about having a story to tell. Entrepreneurs take risks, and when this happens we step out of our comfort zones and this is where the story always gets interesting.
What’s with the missed call? Are you meant to call them back? Do you need to check your phone every now and then to see who was looking for you? Is there a protocol to follow here, or, is it just a free-for-all.
I remember my university days fondly. It was during this time that I started to develop my entrepreneurial and selling abilities. Every Saturday and Sunday I used to wake up early and pack my wares into my VW Golf and head to my allocated stall at the flea-market.
Your body often speaks on your behalf, sometimes without you knowing what it’s saying. Studies show that your words account for only 7% of the messages you convey, the remaining 93% is non-verbal - based on what people see and hear through the tone of your voice. So in business meetings, people can see what you’re not saying. It’s important to make sure your body language matches your words if you want them to ring true.
When you make a sales pitch of course you have to talk. Be articulate, be clear, by precise. And if you are charming then that always helps. But, more than anything else, you also need to listen.
There are a lot of companies trying to capture the minds and wallets of the youth market. Here’s some tongue-in-cheek advice on how to do it for yourself.
Laughing and smiling helps to alter our mood and perspective. It decreases stress hormones, provides a full-scale workout for your muscles and increases our immune systems and blood flow. A sense of humour demonstrates self-awareness, that you know your flaws and are therefore possibly empathetic to others.
Business is about taking risks, but don’t make that risk involve not booking a meeting room and hoping another meeting party doesn’t show up.
If you’re a business recluse who doesn’t network, you might as well be a stuffed owl on a mantlepiece, looking all wise, but no one talks to you and you’re covered in dust — quietly thinking about stuff and hoping everyone leaves you alone.
There are certain subjects of which everyone is an expert in. Food is one. Movies is another. Everyone knows a good movie from a bad movie.
Business lunches aren't as formal as dinners, but you can't be too casual about them either. If you're involved in a start-up company, who has time for lunch?
Dogs love to play fetch. Be like them and enjoy pursuing (fetching) new clients.
A long distance flight and the stress of landing and getting online and having e-mail overload … landing and checking your mails, and social media kak … and it is kak !
High-octane TV shows are major talking points. Some might say this golden age of television is currently outshining movies.
Are you one of Instagram's 300 million daily users, or one of the people adding to 10 billion video views on Snapchat every day? There’s a jungle of information and content out there. It’s estimated that five hundred hours of video gets uploaded to YouTube every minute.
E-mail is so easy, anyone can do it, right? Maybe not. Ultimately, sending mail is about communicating, and we can all aim to be better communicators.
It’s not easy for advertisers nowadays. Gone is the Golden Age of advertising, when there was a monopoly on consumer attention. There’s only so much prime time space available on TV, billboards and in major newspapers. This is also incredibly expensive to iterate enough times to get noticed. Traditional advertising platforms are more likely to be seen as (expensive) wallpaper. A new style of marketing is required to create engagement, and in the digital realm, there’s plenty of room for this.
Ticks causing fever were documented as far back as ancient Egyptian times; they're also famous for spreading Lyme disease. Australia even has something called a Paralysis Tick, which you don’t often hear mentioned in their tourism brochures. But there’s a new tick in town that’s a lot more useful to us… the blue ticks on a WhatsApp message, indicating that we’ve officially communicated with someone.
Do any of you remember the movie Jerry Maguire? Now this was a show! Talk about pulling it all together. This was an amazingly spiritual journey. Watch it again …
We’ve all begun to compulsively carry a major weapon of mass distraction… the smartphone. They’ve become a bit like Linus blankets, used for comfort or companionship.
With services like Skype, GoToMeeting, WebEx, Google Hangouts and Join.Me, we're almost at the level of a Star Wars Jedi High Council meeting, where our holograms sit in a room together with actual people.
Perhaps there’s a call of the wild for an unexpected bathroom break, perhaps you’ve just had enough of the meeting you’re in. Maybe you’ve been cornered by a bore at a networking event, but don’t want to offend them. How do you excuse yourself without creating a stir? What’s your exit strategy?
If Donald Trump taught us anything, it’s that being yourself can get you elected president of the United States. Although being himself involved no thought filtering, no diplomacy and being guided by ego. This might not work for you, unless you have tremendously thick skin, a bouffant hairdo elevated by hot air and (supposedly) billions in assets.
So, who of you are sales-people? Well, I got news for – every one of us are sales-people. Anyone who ever tried to convince someone of something is in sales. We are all selling – all the time. Making a sale or closing a deal does not have to involve a payment. When someone buys into what you are saying then a sale has been made. Every time you convince someone to do something then you have closed a deal. When you get someone to lend you something you are selling. When you get someone to go out on a date with you then you are selling. When you get someone to give you their time then you are selling. And it should be clear that selling is something that people do to other people.