Milking It

Milking It

When we don’t engage our brain, we can often start making associations that aren’t necessarily true. Try this out with a few simple sentences placed in a specific order. Have fun and milk it.

Guide lines
Ready, Steady, Go!

Find a willing participant.

Start by asking them to say the word 'SILK' five times…

Lend me your ears

Now ask them to spell the word ‘SILK’.

Immediately follow this with the question, “What do cows drink?”

The person will quite likely blurt out the answer without thinking, “milk.”

Seal the Deal and Reveal


No, not milk, they actually drink water…

Some extra lines you can try

  • They also don’t wear silk.
  • But they do enjoy going to the moo-vies.
  • I’ve tried this brainteaser on everyone, I’m really milking it.
Alternative ending

Ask if you can run the questions again and see if you can still get them to answer ‘milk’. Then replace the cow question with, “What do baby cows drink?”

Anticipated responses and retorts

Got milk?

How now brown cow.

How much have you milked this one?

I am just getting started.

What does happen if cows drink milk?

Let’s ask them the next time we are out and about.
Good follow ups
When & where
When to use it
  • When you want to have a wee bit of fun.
  • When you want to make people smile.
  • When you want to get people to unwind.
Where to use it
  • customer visits
  • team building events
  • informal gatherings
  • cocktail parties
  • socializing at the pub
Getting ready
Items required
  • Just your imagination
  • Be there and have fun.
Training required
  • Get the simple patter down and you will be milking it in no time.
Watch out (potential unexpected effects)
  • Milk moustache … ?

type type

Do It Yourself (DIY)

material material


size size

words come in all shapes and sizes

durability durability

words are never-ending

source source

the ether

time to impact time to impact

pretty much there and then

size of audience size of audience

one-on-one works best

possible health risk possible health risk

don’t swallow your words

reusable how many times you can use it

just once

training needed training needed

remember the short patter and you are good to start milking it

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