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The Coolfidence Arsenal

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Business Challenge
Re-invention / Staying Relevant
Complacency will kill any business. Comfort zones are dangerous places to be in. Re-invention is a must in this fast paced world. Staying relevant is fundamental. Invest, listen, and make bold moves. Your people are your greatest asset – make sure they are skilled up and on the ball. Innovate and take risk. Celebrate victories and learn from mistakes, but don’t stand still. Remember that insanity is doing the same thing over and over and expecting a different result. Embrace change and break new...
Business Challenge
Failure Does Not Mean It Is Over
Don’t be afraid to start – just don’t get analysis paralysis. Be agile, and try things, even if they are not perfect. And if you fail, then learn from the mistakes and try again, Or, call it a day, and try something totally different. It all boils down to people and character. The strong survive – if someone has backed you once before then there is a good chance they will back you again. If you work hard, and are humble and resourceful, then people will follow your next move. People don’t mind w...
Business Challenge
Growing Pains
No pain, no gain. That is the truth. When you start to grow you will have new challenges and lots of struggles. Scaling up is never easy. Change is a constant and rising to the challenge is the only way to keep going. Invest in better systems and try not to get too bogged down with process. Layers of complexity need to be avoided at all costs, although in reality this is never easy. It all comes down to people and that fact that we all grow at different rates. Some people are going to be left be...
Business Challenge
Marketing & Selling
Marketing is a bottomless pit, but don’t let it bleed you dry. Get clever with your marketing mission. There are many ways to create buzz and to get people excited. Your staff and your customers are your best marketing weapons – tap into this. Selling is about persuading people and marketing requires you to capture imaginations and inspire. Have fun, and consider light hearted antics. We all need to smile more – spread some cheer and don’t be afraid to think outside of the box. Embrace creativit...
Business Challenge
Finances
A business needs capital so make sure you have the right skills in place to get your numbers in order. A good financial person is always key. The numbers may never lie, but they also don’t add up, unless someone is on top of that. Don’t throw good money after bad and don’t be scared to switch off the tap and pull the plug if something is not working. Look for bad debt and don’t be sad to see bad customers go. Cashflow is fundamental so make sure you are on top of the numbers. Staying in the blac...
Items 41-60 of 82