TED Talking Point The clues to a great story Feb 16, 2016 by Andrew Stanton 672 Storytelling is joke telling. It's knowing your punchline, your ending, knowing that everything you're saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings. We all love stories. We're born for them. Stories affirm who we are.